IMC : using advertising and promotion to build brands / Tom Duncan
| Main Author: | Duncan, Tom |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : McGraw-Hill, 2002 |
| Series: |
The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
Branding (Marketing) --
> Management.
Branding (Marketing) |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
783 p. : illus. ; 29 cm. |
| ISBN: |
025621476X |