Marketing communications : contexts, strategies and applications / Chris Fill
| Main Author: | Fill, Chris |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow : Prentice Hall, 2002 |
| Edition: | 3rd ed. |
| Subjects: |
Communication in marketing.
Marketing channels. Sales promotion. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| LEADER | 00846nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 0031800 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0273655000 |c 945 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.123 |b F54M37 2002 | |
| 100 | 1 | |a Fill, Chris | |
| 245 | 1 | 0 | |a Marketing communications : contexts, strategies and applications |b / |c Chris Fill |
| 250 | |a 3rd ed. | ||
| 260 | |a Harlow : |b Prentice Hall, |c 2002 | ||
| 300 | |a 790 p. : |b illus. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Marketing channels. | |
| 650 | 0 | |a Sales promotion. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 03:37:09 |d 2022-09-06 16:07:56 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 2002 |u 3rd ed. |v Marketing communications : contexts, strategies and applications / | ||