Marketing communications : contexts, strategies and applications / Chris Fill
| Main Author: | Fill, Chris |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow : Prentice Hall, 2002 |
| Edition: | 3rd ed. |
| Subjects: |
Communication in marketing.
Marketing channels. Sales promotion. |
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| Physical Description: |
790 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0273655000 |