Product management / Donald R. Lehmann, Russell S. Winer
| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Winer, Russell S. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : McGraw-Hill, 2002 |
| Edition: | 3rd ed. |
| Series: |
The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
Product management.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
502 p. : illus. ; 26 cm. |
| ISBN: |
0070275491 |