Global marketing management / Warren J. Keegan
| Main Author: | Keegan, Warren J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Edition: | 7th ed. |
| Series: |
The Prentice-Hall International series in marketing
|
| Subjects: |
Export marketing --
> Management --
> Case studies.
Export marketing -- > Management. |
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