Global marketing management / Warren J. Keegan
| Main Author: | Keegan, Warren J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Edition: | 7th ed. |
| Series: |
The Prentice-Hall International series in marketing
|
| Subjects: |
Export marketing --
> Management --
> Case studies.
Export marketing -- > Management. |
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| 100 | 1 | |a Keegan, Warren J. | |
| 245 | 1 | 0 | |a Global marketing management |b / |c Warren J. Keegan |
| 250 | |a 7th ed. | ||
| 260 | |a Upper Saddle River, NJ. : |b Prentice Hall, |c 2002 | ||
| 300 | |a 617 p. : |b illus. ; |c 25 cm. | ||
| 440 | 0 | |a The Prentice-Hall International series in marketing | |
| 650 | 0 | |a Export marketing -- |x Management -- |x Case studies. | |
| 650 | 0 | |a Export marketing -- |x Management. | |
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