Consumer behavior : an applied approach / Nessim Hanna, Richard Wozniak
| Main Author: | Hanna, Nessim |
|---|---|
| Other Authors: | Wozniak, Richard |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2001 |
| Subjects: |
Consumer behavior.
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| Physical Description: |
xxi, 586 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0130895024 |