Marketing : concepts and strategies / William M. Pride, O. C. Ferrell
| Main Author: | Pride, William M. |
|---|---|
| Other Authors: | Ferrell, O. C. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Houghton Mifflin, 2000 |
| Subjects: |
Marketing.
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| Tags: |
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| Physical Description: |
xxx, 625, I-29 p. : illus. ; 26 cm. + CD-ROM. |
|---|---|
| ISBN: |
0395974836 |