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Record Citations
APA Citation
Pride, W. M., & Ferrell, O. C. (2000). Marketing : concepts and strategies. Boston, MA.: Houghton Mifflin.
MLA CitationPride, William M., and O. C Ferrell. Marketing : Concepts and Strategies. Boston, MA.: Houghton Mifflin, 2000.
Warning: These citations may not always be 100% accurate.