The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day
Main Author: | Day, George S. |
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Format: | MONOGRAPHS |
Language: | English |
Published: |
New York, NY. : The Free Pr., 1999 |
Subjects: |
Customer satisfaction.
Marketing -- > Management. Sales management. Customer relations. Business. |
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Physical Description: |
xii, 285 p. : illus. ; 23 cm. |
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Bibliography: |
Includes bibliographical references and index. |
ISBN: |
0684864673 |