Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
| Main Author: | O'Guinn, Thomas C. |
|---|---|
| Other Authors: | Allen, Chris T., Semenik, Richard J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Cincinnati : South-Western College Pub., 2000 |
| Edition: | 2nd ed. |
| Subjects: |
Advertising media planning.
Advertising. |
| Tags: |
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| Physical Description: |
xxxvii, 694 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0324006616 |