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Record Citations
APA Citation
O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2000). Advertising (2nd ed.). Cincinnati: South-Western College Pub..
MLA CitationO'Guinn, Thomas C., Chris T Allen, and Richard J Semenik. Advertising. 2nd ed. Cincinnati: South-Western College Pub., 2000.
Warning: These citations may not always be 100% accurate.