New products management / C. Merle Crawford, C. Anthony Di Benedetto
| Main Author: | Crawford, C. Merle |
|---|---|
| Other Authors: | Di Benedetto, C. Anthony |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin, 2000 |
| Edition: | 6th ed. |
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |
New products --
> Management.
|
| Tags: |
Add
No Tags, Be the first to tag this record!
|
- Be the first to leave a comment!