New products management / C. Merle Crawford, C. Anthony Di Benedetto
| Main Author: | Crawford, C. Merle |
|---|---|
| Other Authors: | Di Benedetto, C. Anthony |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin, 2000 |
| Edition: | 6th ed. |
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |
New products --
> Management.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
534 p. : illus. ; 24 cm. |
| ISBN: |
0070275521 |