Net gain : expanding markets through virtual communities / John Hagel, Arthur G. Armstrong
Main Author: | Hagel, John |
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Other Authors: | Armstrong, Arthur G. |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Boston, MA. : Harvard Business school Pr., 1997 |
Subjects: |
Customer relations.
Internet marketing. |
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Item Description: |
Includes index. |
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Physical Description: |
xv, 239 p. : 24 cm. |
ISBN: |
0875847595 |