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Net gain : expanding markets through virtual communities / John Hagel, Arthur G. Armstrong

Main Author: Hagel, John
Other Authors: Armstrong, Arthur G.
Format: MONOGRAPHS
Language: English
Published: Boston, MA. : Harvard Business school Pr., 1997
Subjects: Customer relations.
Internet marketing.
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Item Description: Includes index.
Physical Description: xv, 239 p. : 24 cm.
ISBN: 0875847595

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