Global marketing management : cases and readings / edited by Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
| Other Authors: | Bartlett, Christopher A., Buzzell, Robert D., Quelch, John A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Reading, MA. : Addison-Wesley, 1995 |
| Edition: | 3rd ed. |
| Subjects: |
Export marketing --
> Management.
Export marketing |
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| Physical Description: |
x, 686 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
0201539721 |