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Record Citations
APA Citation
Bartlett, C. A., Buzzell, R. D., & Quelch, J. A. (1995). Global marketing management : cases and readings (3rd ed.). Reading, MA.: Addison-Wesley.
MLA CitationBartlett, Christopher A., Robert D Buzzell, and John A Quelch. Global Marketing Management : Cases and Readings. 3rd ed. Reading, MA.: Addison-Wesley, 1995.
Warning: These citations may not always be 100% accurate.