Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin, 1990 |
| Edition: | 10th ed. |
| Subjects: |
Marketing --
> Management.
Marketing. Export marketing -- > Management. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xviii, 734 p. : illus. ; 25 cm. |
|---|---|
| ISBN: |
0256068658 |