Record Citations

APA Citation

McCarthy, E. J., & Perreault, W. D. (1990). Basic marketing : a managerial approach (10th ed.). Boston, MA.: Irwin.

MLA Citation

McCarthy, E. Jerome, and William D Perreault. Basic Marketing : A Managerial Approach. 10th ed. Boston, MA.: Irwin, 1990.

Warning: These citations may not always be 100% accurate.