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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul

Main Author: Guiltinan, Joseph P.
Other Authors: Paul, Gordon W.
Format: MONOGRAPHS
Language: English
Published: New York : McGraw-Hill, 1985
Edition: 2nd ed.
Series: McGraw-Hill series in marketing
Subjects: Marketing -- > Management.
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245 1 0 |a Marketing management : strategies and programs  |b /  |c Joseph P. Guiltinan, Gordon W. Paul 
250 |a 2nd ed. 
260 |a New York :  |b McGraw-Hill,  |c 1985 
300 |a xvi, 444 p. :  |b illus. ;  |c 23 cm. 
440 0 |a McGraw-Hill series in marketing 
650 0 |a Marketing --  |x Management. 
700 1 |a Paul, Gordon W. 
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