Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
| Main Author: | Guiltinan, Joseph P. |
|---|---|
| Other Authors: | Paul, Gordon W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1985 |
| Edition: | 2nd ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Marketing --
> Management.
|
| Tags: |
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| Physical Description: |
xvi, 444 p. : illus. ; 23 cm. |
|---|---|
| ISBN: |
0070489246 |