Direct marketing : strategy, planning, execution / Edward Nash
| Main Author: | Nash, Edward |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2000 |
| Edition: | 4th ed. |
| Subjects: |
Direct marketing.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxxii, 600 p. : tables ; 24 cm. |
| ISBN: |
0071352872 |