Markets of one : creating customer-unique value through mass customization / James H. Gilmore and B. Joseph Pine
| Main Author: | Gilmore, James H. |
|---|---|
| Other Authors: | Pine, B. Joseph |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : A harvard business review book, 2000 |
| Series: |
Harvard business review book series
|
| Subjects: |
Flexible manufacturing systems.
Product management. Relationship marketing. |
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