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Markets of one : creating customer-unique value through mass customization / James H. Gilmore and B. Joseph Pine

Main Author: Gilmore, James H.
Other Authors: Pine, B. Joseph
Format: MONOGRAPHS
Language: English
Published: Boston : A harvard business review book, 2000
Series: Harvard business review book series
Subjects: Flexible manufacturing systems.
Product management.
Relationship marketing.
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245 1 0 |a Markets of one : creating customer-unique value through mass customization  |b /  |c James H. Gilmore and B. Joseph Pine 
260 |a Boston :  |b A harvard business review book,  |c 2000 
300 |a 210 p. :  |c 24 cm. 
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500 |a Includes index. 
650 0 |a Flexible manufacturing systems. 
650 0 |a Product management. 
650 0 |a Relationship marketing. 
700 1 |a Pine, B. Joseph 
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