Divide and conquer : target your customers through market segmentation / Harry Webber
| Main Author: | Webber, Harry |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1998 |
| Subjects: |
Market segmentation.
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| Physical Description: |
viii, 232 p. : 24 cm. |
|---|---|
| ISBN: |
0471176338 |