Advertising in society : classic and contemporary readings on advertising's role in society / Roxanne Hovland, Gray B. Wilcox
| Main Author: | Hovland, Roxanne |
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| Other Authors: | Wilcox, Gray B. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL. : NTC Business Books, 1990 |
| Subjects: |
Advertising.
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| Physical Description: |
xvii, 522 p. : graphs ; 24 cm. |
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| ISBN: |
0844231770 |