Record Citations

APA Citation

Hovland, R., & Wilcox, G. B. (1990). Advertising in society : classic and contemporary readings on advertising's role in society. Lincolnwood, IL.: NTC Business Books.

MLA Citation

Hovland, Roxanne, and Gray B Wilcox. Advertising in Society : Classic and Contemporary Readings On Advertising's Role in Society. Lincolnwood, IL.: NTC Business Books, 1990.

Warning: These citations may not always be 100% accurate.