Strategic market planning : a blueprint for success / Patrick McNamee
Main Author: | McNamee, Patrick |
---|---|
Format: | MONOGRAPHS |
Language: | English |
Published: |
Chichester, UK. : Wiley, 1998 |
Subjects: |
Marketing.
Marketing -- > Management. |
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100 | 1 | |a McNamee, Patrick | |
245 | 1 | 0 | |a Strategic market planning : a blueprint for success |b / |c Patrick McNamee |
260 | |a Chichester, UK. : |b Wiley, |c 1998 | ||
300 | |a xiii, 363 p. : |b illus. ; |c 24 cm. | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Marketing. | |
650 | 0 | |a Marketing -- |x Management. | |
991 | |a MONOGRAPHS |b 6 |c 2018-11-07 06:06:06 |d 2022-12-16 14:43:13 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 1998 |v Strategic market planning : a blueprint for success / |