Strategic market planning : a blueprint for success / Patrick McNamee
| Main Author: | McNamee, Patrick |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chichester, UK. : Wiley, 1998 |
| Subjects: |
Marketing.
Marketing -- > Management. |
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| Physical Description: |
xiii, 363 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0471979325 |