The portable MBA in marketing / Charles D. Schewe, Alexander Hiam
| Main Author: | Schewe, Charles D. |
|---|---|
| Other Authors: | Hiam, Alexander |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1998 |
| Edition: | 2nd ed. |
| Series: |
The portable MBA series
|
| Subjects: |
Marketing --
> Management.
|
| Tags: |
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| Item Description: |
Rev ed. of : the portable MBA in marketing/Alexander Hian c1992 |
|---|---|
| Physical Description: |
xiii, 497 p. : illus. : 26 cm. |
| Bibliography: |
Includes bibliographical references (p.475-477) and index. |
| ISBN: |
0471193674 |