Marketing warfare / Al Ries, Jack Trout
Main Author: | Ries, Al |
---|---|
Other Authors: | Trout, Jack |
Format: | MONOGRAPHS |
Language: | English |
Published: |
New York : McGraw-Hill, 1986 |
Subjects: |
Competition.
Marketing. |
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008 | 181106s9999 xx 000 0 eng d | ||
020 | |a 0070666008 |c 350 | ||
040 | |a DLC |c MUT | ||
050 | 0 | 4 | |a HF5415 |b R53M37 |
100 | 1 | |a Ries, Al | |
245 | 1 | 0 | |a Marketing warfare |b / |c Al Ries, Jack Trout |
260 | |a New York : |b McGraw-Hill, |c 1986 | ||
300 | |a viii, 216 p.: |b illus. ; |c 21 cm. | ||
500 | |a Includes index. | ||
650 | 0 | |a Competition. | |
650 | 0 | |a Marketing. | |
700 | 1 | |a Trout, Jack | |
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