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Marketing warfare / Al Ries, Jack Trout

Main Author: Ries, Al
Other Authors: Trout, Jack
Format: MONOGRAPHS
Language: English
Published: New York : McGraw-Hill, 1986
Subjects: Competition.
Marketing.
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Item Description: Includes index.
Physical Description: viii, 216 p.: illus. ; 21 cm.
ISBN: 0070666008

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