Marketing warfare / Al Ries, Jack Trout
| Main Author: | Ries, Al |
|---|---|
| Other Authors: | Trout, Jack |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1986 |
| Subjects: |
Competition.
Marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
viii, 216 p.: illus. ; 21 cm. |
| ISBN: |
0070666008 |