Marketing warfare / Al Ries, Jack Trout
Main Author: | Ries, Al |
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Other Authors: | Trout, Jack |
Format: | MONOGRAPHS |
Language: | English |
Published: |
New York : McGraw-Hill, 1986 |
Subjects: |
Competition.
Marketing. |
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Item Description: |
Includes index. |
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Physical Description: |
viii, 216 p.: illus. ; 21 cm. |
ISBN: |
0070666008 |