Marketing : an introductory text / Michael J. Baker
| Main Author: | Baker, Michael J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : The Macmillan Press, 1979 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing.
|
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| Physical Description: |
xxiv, 488 p. : 22 cm. |
|---|---|
| ISBN: |
0333236408 |