Advertising : planning, implementation, & control / David W. Nyley
| Main Author: | Nylen, David W. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Ohio : South-Western Pub., 1993 |
| Edition: | 4th ed. |
| Subjects: |
Advertising.
|
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| Physical Description: |
xiii, 754 p. : illus. ; 24 cm. |
|---|---|
| ISBN: |
0538809183 |