Advertising : principles and practice / William Wells...[et al.]
| Main Author: | Wells, William |
|---|---|
| Other Authors: | Burnett, John, Moriarty, Sandra |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall, 1995 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising.
|
| Tags: |
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| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxv, 815 p : picture, illus ; 25 cm. |
| ISBN: |
0133152197 |