Marketing communications / Jim Blythe
| Main Author: | Blythe, Jim |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow : Prentice Hall, 2000 |
| Subjects: |
Communication in marketing.
Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xi, 252 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0273639609 |