Understanding consumer behavior / J. Paul Peter...[et al.]
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Olson, Jerry C. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Illinois : Irwin, 1994 |
| Subjects: |
Consumer behavior.
|
| Tags: |
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| Physical Description: |
xv, 485 p. : illus. ; 26 cm. |
|---|---|
| ISBN: |
0256122784 |