Product management / Douald R. Lehmann, Russell S. Winer
| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Winer, Russell S. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Irwin/McGraw-Hill, 1997 |
| Edition: | 2nd ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Product management.
|
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