Product management / Douald R. Lehmann, Russell S. Winer
| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Winer, Russell S. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Irwin/McGraw-Hill, 1997 |
| Edition: | 2nd ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
Product management.
|
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
460, I - 14 p. : illus. ; 24 cm. |
| ISBN: |
0256214395 |