International marketing / Michael R. Czinkota, Iikka A. Ronkainen
| Main Author: | Czinkota, Michael R. |
|---|---|
| Other Authors: | Ronkainen, Ilkka A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth, TX. : The Dryden Press, 1993 |
| Edition: | 3rd ed. |
| Subjects: |
International business enterprises.
Export marketing. Pricing. Marketing. |
| Tags: |
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|---|---|---|---|
| 001 | 0014844 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0030974933 |c 510 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF1416 |b C95I58 1993 | |
| 100 | 1 | |a Czinkota, Michael R. | |
| 245 | 1 | 0 | |a International marketing |b / |c Michael R. Czinkota, Iikka A. Ronkainen |
| 250 | |a 3rd ed. | ||
| 260 | |a Fort Worth, TX. : |b The Dryden Press, |c 1993 | ||
| 300 | |a xxxi, 924 p. : |b illus., charts, graphs, tables ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Ronkainen, Ilkka A. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 05:16:49 |d 2022-09-06 12:44:20 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r txu |s eng |t 1993 |u 3rd ed. |v International marketing / | ||