International marketing / Michael R. Czinkota, Iikka A. Ronkainen
| Main Author: | Czinkota, Michael R. |
|---|---|
| Other Authors: | Ronkainen, Ilkka A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth, TX. : The Dryden Press, 1993 |
| Edition: | 3rd ed. |
| Subjects: |
International business enterprises.
Export marketing. Pricing. Marketing. |
| Tags: |
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| Physical Description: |
xxxi, 924 p. : illus., charts, graphs, tables ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0030974933 |