Handbook of direct mail the dialogue method of direct written sales communication / Siegfried Vogele
| Main Author: | Vogele, Siegfried |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Prentice Hall, 1992 |
| Subjects: |
Direct marketing.
Direct selling. Sales letters. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvi, 323 p. : illus, graphs ; 24 cm. |
| ISBN: |
0132087456 |