The practice of marketing, management analysis, planning, and implementation / William A. Cohen
Main Author: | Cohen, William A. |
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Format: | MONOGRAPHS |
Language: | English |
Published: |
New York : Macmillan, 1988 |
Subjects: |
Marketing --
> Management.
Marketing. |
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Item Description: |
ติดต่อฝ่าย catalog |
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Physical Description: |
695 p. : illus., graphs, tables ; 23 cm. |
ISBN: |
0023231505 |