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The practice of marketing, management analysis, planning, and implementation / William A. Cohen

Main Author: Cohen, William A.
Format: MONOGRAPHS
Language: English
Published: New York : Macmillan, 1988
Subjects: Marketing -- > Management.
Marketing.
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Item Description: ติดต่อฝ่าย catalog
Physical Description: 695 p. : illus., graphs, tables ; 23 cm.
ISBN: 0023231505

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