Global marketing / M. R. Czinkota, Ilkka A. Ronkainen
| Main Author: | Czinkota, M. R. |
|---|---|
| Other Authors: | Ronkainen, Ilkka A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Press, 1996 |
| Subjects: |
Export marketing.
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| Physical Description: |
648 p.: 25 cm. |
|---|---|
| ISBN: |
0030106494 |