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Record Citations
APA Citation
Czinkota, M. R., & Ronkainen, I. A. (1996). Global marketing. Fort Worth: The Dryden Press.
MLA CitationCzinkota, M. R., and Ilkka A Ronkainen. Global Marketing. Fort Worth: The Dryden Press, 1996.
Warning: These citations may not always be 100% accurate.