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Essentials of services marketing / K. Douglas Hoffman

Main Author: Hoffman, K. Douglas
Format: MONOGRAPHS
Language: English
Published: Fort Worth : Dryden Press, 1997
Subjects: Service industries -- > Marketing.
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040 |a DLC  |c MUT 
050 0 0 |a HD9980.5  |b H63E87 
100 1 |a Hoffman, K. Douglas 
245 1 0 |a Essentials of services marketing  |b /  |c K. Douglas Hoffman 
260 |a Fort Worth :  |b Dryden Press,  |c 1997 
300 |a xxi, 505 p. :  |c 23 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Service industries --  |x Marketing. 
991 |a MONOGRAPHS  |b 9  |c 2018-11-06 19:57:36  |d 2022-12-13 14:09:41  |e mut  |f n  |g 2018-11-06  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r txu  |s eng  |t 1997   |v Essentials of services marketing / 

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