Essentials of services marketing / K. Douglas Hoffman
| Main Author: | Hoffman, K. Douglas |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : Dryden Press, 1997 |
| Subjects: |
Service industries --
> Marketing.
|
| Tags: |
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| Physical Description: |
xxi, 505 p. : 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0030152178 |