Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker
Main Author: | Stanton, William J. |
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Other Authors: | Etzel, Michael J., Walker, Bruce J. |
Format: | MONOGRAPHS |
Language: | English |
Published: |
New York : McGraw-Hill, 1994 |
Edition: | 10th ed. |
Series: |
McGraw-Hill series in marketing
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Subjects: |
Decision making.
Economic policy. International environmental law. Marketing. Strategic planning. |
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