Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker
| Main Author: | Stanton, William J. |
|---|---|
| Other Authors: | Etzel, Michael J., Walker, Bruce J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1994 |
| Edition: | 10th ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Decision making.
Economic policy. International environmental law. Marketing. Strategic planning. |
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| 001 | 0011400 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0070610150 |c 392 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b S69F85 1994 | |
| 100 | 1 | |a Stanton, William J. | |
| 245 | 1 | 0 | |a Fundamentals of marketing |b / |c William J. Stanton, Michael J. Etzel, Bruce J. Walker |
| 250 | |a 10th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 1994 | ||
| 300 | |a xxviii, 697 p. : |b illus., tables ; |c 25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Decision making. | |
| 650 | 0 | |a Economic policy. | |
| 650 | 0 | |a International environmental law. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Etzel, Michael J. | |
| 700 | 1 | |a Walker, Bruce J. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 00:17:29 |d 2022-09-07 12:28:30 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1994 |u 10th ed. |v Fundamentals of marketing / | ||