Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker
| Main Author: | Stanton, William J. |
|---|---|
| Other Authors: | Etzel, Michael J., Walker, Bruce J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1994 |
| Edition: | 10th ed. |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Decision making.
Economic policy. International environmental law. Marketing. Strategic planning. |
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| Physical Description: |
xxviii, 697 p. : illus., tables ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070610150 |